White label products rather than simply labeling a purchase with the category name and price. The junkie label is a lingua franca among consumer advocates. One of those advocates, Schaes, founded the junkies label in 2003, after writing an article criticizing the “white clown label and the subliminal nature of it,” citing the fact that consumers buy an array of subliminally-wanting names and so be anthropomorphized.
“If white labeling is part of the problem, it must be the worst thing you can do,” Schaem says. “It is going to go down in history as the worst labeling of anything.”
A LEGAL RESPONSE
Industry representatives have complained before the Food and Drug Administration to the White House regarding the “grand bargain” labeling law. One such representative, Derek Brennan, who represents the American Hotel & Lodging Association, told the Department of Labor that he believes the law is in response to consumer pressure to get a better deal. He said the current law is a good deal, but that it would be better if consumers would be able to petition their states to enforce the law—a move the FDA has confirmed is possible, according to a spokesman.
On Tuesday, the FDAC said that it has not found any evidence that the “response” to the law has led to increased incidents of fraud in the industry.
However, it has found several instances in which consumers have put up a post with blank labels saying they purchased any items that were labeled “whites.”
“In these instances, people have posts with blanks, not just white labels,” Brenan said. “I think the industry feels that the product is not likely to come back the way it came before.”